We leveraged our technical & marketing strengths
to help launch a new Affymetrix website and CRM program.
"Affymetrix is a leader in developing and commercializing systems
to acquire, analyze, and manage complex genetic information in order
to improve the quality of life."
Using customer research and internal audits, The Strategy Factory
helped Affymetrix develop strategic plans for a complex CRM initiative
that included a new website.
"The Strategy Factory internalizes the customer-centric approach.
Using the appropriate market research tools, they illuminated our
CUSTOMER'S perception of the Affymetrix website. They leveraged
their technical and marketing expertise to develop a strategic plan
that helped launch a new Affymetrix website and an important CRM
program. Their interpersonal skills helped them achieve buy-in across
our organization. This mix of business acumen, industry knowledge,
and interpersonal skills makes The Strategy Factory a top notch
company to work with that delivers results."
Santa Clara, California
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