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Market research defined regional marketing differences for BioFocus plc. "BioFocus is a drug discovery services company providing an integrated platform of expertise and technologies in medicinal chemistry and biological screening to the global biopharmaceutical industry." Both before and after the recent acquisition of Cambridge Drug Discovery, BioFocus enlisted The Strategy Factory to conduct market research projects. Using telephone surveys, mail surveys, and personal interviews, The Strategy Factory helped BioFocus develop its North American marketing strategy. "BioFocus has a strong sales presence in North America, but with our marketing operations centered in the UK we have a need for good local support on essential operations such as independent market research. The Strategy Factory has provided us with this support on a number of occasions, each time showing an excellent understanding of often-complex project requirements and, above all, delivering on time and within budget. Definitely recommended!"
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