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The Strategy Factory helped reposition Sigma with a new marketing communications program. "Sigma, a member of the Sigma-Aldrich family, provides biochemicals and reagents for life science research." With their recent decision to reenergize their life science market focus, Sigma Life Science turned to The Strategy Factory to assist in the development of completely new marketing communication strategies and tools. "The Strategy Factory really knows the life science market. They brought to Sigma Life Science a total understanding of our customers and our competition, and they quickly internalized our business strengths and needs. With this expertise, they helped lead our organization to formulate a radically new promotional plan. With their detailed advice we developed customer-focused catalogs and newsletters that we expect to contribute significantly to a complete company repositioning."
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