Lead Management

A successful customer acquisition program needs an effective lead management program at the back end. Yet many life science companies spend money generating marketing campaign responses that are poorly tracked, or worse, never followed up. The Strategy Factory can support your marketing promotion activities with the lead management organization and detail-oriented processes required to make them profitable.

Specific services include:

• Lead definition
• Lead management organization
• Lead management processes
• Lead tracking systems
• Lead development training
• Lead contribution analysis
• Lead creation/development/management

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