Marketing Research

Market knowledge should be the heart of any strategic plan. Only by asking your customers what they value can your company really deliver value to its customers and maximize value for itself and its shareholders. While secondary data should be the starting point of any research process, targeted information for niche life science markets is scarce; primary research is often a necessity. The Strategy Factory has considerable expertise in all primary research methodologies.

Specific services include:

• Business economics and corporate research (general economics, acquisitions, partnerships, brand awareness)
• Product research (new products or product extensions)
• Advertising/communications campaign research
• Sales & marketing research (market size/share/growth, competitive analysis, segmentation, targeting, positioning)
• Customer satisfaction research
• Research approaches:
  • Focus groups
  • Surveys
    • Mail
    • Phone
    • Email
    • Personal interviews

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